Itaipava Arena Fonte Nova ArenA do Brasil (‘the stadium’) was successfully inaugurated on 7. April 2013 with a match between Bahia v Vitoria. Afther having hosted the Fifa Confederations Cup in 2013, in 2014 the stadium will host 6 matches during the Fifa World Cup. The multifunctional stadium hosts all home matches of Bahia, several matches of Vitoria and it is foreseen to host several major non-football events a year as well.
The aim of the stadium is to attract as many as possible fans to the stadium, providing these fans with a fantastic customer experience and encourage them to revisit the stadium for successive matches and events. DKC has been asked to support with the development of a ticketing strategy to achieve this.