MVV Maastricht has a rich history in Dutch football. The second League club has suffered tough from decreasing attendances over recent years. After a thorough re-orientation in 2012 the club decided to start investing in the relationship with its fans and local communities. The organization has been restructured and geared towards fans, corporates and other stakeholders. DKC has been asked to manage this process and to set up FRM for the club, to develop ticketing and marketing plans and to determine price policies focussed on different fans groups.